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department Flexera Software. He cites it as one of sev- eral current trends. Baissac believes the demand stems from the increasing consumerization of IT, and with it, the disparity in the ease of use be- tween consumer and enterprise technology. “As a response, vendors increasingly are re- placing their cumbersome, home-grown li- censing technology with more standardized, automated licensing solutions that can adapt to and anticipate changes in market needs. This allows vendors to do things like make licensing more invisible to users, provide self- service portals to manage entitlements, and offer in-product activation and updates,” ob- serves Baissac. Faceware Technologies: Security with Customization Faceware Technologies, Inc. is committed to protecting its video-based facial motion capture software. After all, their tools have been used in films such as The Curious Case of Benjamin Button and Godzilla and in instal- lations of top video game series like Grand Theft Auto and Call of Duty. The company offers three main software products, which convert real-time and non- real time video of a person’s face into mo- tion data that can be applied to any digital character. They also provide two hardware solutions for capturing video to be used with the software. Faceware Technologies began working with Wibu-Systems USA, Inc. in mid-2013, using Wibu’s CodeMeter protection platform for its IP. “Along with their reputation for providing the strongest protection available, Wibu’s business model was complementary to our own and fit nicely. The company also provides a complete package that we could use right out of the gate—full software protection, license management, and easy reporting,” say Peter Busch, VP of business development, and Jay Grenier, director of technical operations, Faceware Technologies. The first step of implementation was en- crypting Faceware’s software solution in a way that allowed them to divide each product into different tiers. The feature sets offered at each tier depended on what kind of license the user had. “For example, a ‘Pro’ license enables all features, while a ‘Lite’ license has a reduced feature set. Wibu’s CodeMeter solution pro- vided everything we needed to accomplish this,” explain Busch and Grenier. Wibu enabled Faceware to incorporate trial licenses and a pay-per-feature into their business models. The company now reaches new geographical markets that were previ- ously a concern. Busch and Grenier describe CodeMeter as a robust solution that contrib- uted to their company’s financial success by #3 softwaremag.com February 2015 | Software Magazine | 15